With this hair accessory, every woman will feel special on her wedding day.

By purchasing the “I said yes!” guide for 199 kn, you also get a 15% discount on Irena’s jewelry. Find the style you like on her profile and order your guide via our Instagram.

When creating wedding accessories, she is always guided by the idea that every woman has the right to feel special on her wedding day. She loves details that make wedding hairstyles look irresistible and allow every bride to shine on the most exciting day of her life. Behind this acclaimed Croatian jewelry brand stands Irena Vučinić Ševarika, a graduate engineer in textile technology specializing in textile and fashion design.

Designing and creating jewelry and fashion accessories has always been a great passion of hers, and after completing her design studies, she decided to dedicate herself to it fully and launch her own business.

Irena’s collections feature a rich palette of shades—ranging from muted gold to warm pink and soft blue, alongside a full spectrum of beige tones. Almost every piece is crafted using Swarovski beads and crystals, as well as metal accents that are hand-painted in multiple stages. The collection comprises a variety of handcrafted details, including wreaths, hair combs, hairpins, and tiaras.

Irena finds inspiration in everyday things—mostly nature, photography, weddings, or whatever materials happen to be at hand—but sometimes she is inspired by real women, such as Hollywood divas whose beauty and style have left their mark on modern fashion.

Brides’ reactions to her jewelry are fantastic, and “that is what motivates and drives us every day,” says Irena. “We look forward to all the photos and messages we receive after the weddings; the reactions are overwhelmingly positive, with brides delighted by how incredibly lightweight and practical the pieces are—they don’t weigh the hair down at all. This is especially true for crowns, headbands, and wreaths; many brides tell us they didn’t even notice they were wearing them throughout the night. It is also a small detail that serves as a lasting memento of a special day in every girl’s life.”

Irena creates unique jewelry; if a bride has specific requests, she can modify existing designs—adjusting colors or sizes, or adding and removing elements—to ensure the bride gets exactly what she wants. She does not create jewelry based on designs by other artists, as she maintains a unique, original approach.

We asked Irena what is currently in fashion and what is most frequently worn; she told us that the best-selling items right now are small hair clips—often worn with casual, soft-wave hairstyles—as well as headbands and tiaras, which serve as dominant accessories that accentuate any hairstyle. In terms of color, the prevailing palette this season ranges from muted gold to warm pink, soft blue, and a full spectrum of beige tones, while floral motifs remain very popular.

Brides often wonder how to choose “the right one,” and Irena explains that the overall look—specifically the desired hairstyle, the wedding dress, and other jewelry—is always taken into account when selecting an accessory. If the wedding dress is heavily embellished with sewn-on stones or beads, or features lavish lace patterns, she always advises choosing a smaller, more understated accessory, whether it is a hair clip or a wreath.

The bride need not worry about the weight of the accessory; the elements used to create them are very lightweight and joined with ultra-fine wire, ensuring they do not weigh down the hair. This has been confirmed by numerous satisfied brides who wore them on their wedding day. Nor does the bride need to worry about the accessory falling out; when properly secured, it will stay in place all night long. Every bride receives brief instructions on how to secure the accessory firmly and correctly, although professional, experienced hairstylists will already know the proper technique. “Choose hairstylists you trust and who have experience with bridal hairstyles, and your look will remain flawless all night,” advises Irena. “Curly hair is ideal for larger, more prominent accessories that really stand out,” Irena notes, recommending a crown or headband featuring large floral motifs and details, or a slightly larger hair comb, depending on whether the hair is worn up or down.

Irena has a range of new ideas and projects she hopes to bring to fruition very soon; we can reveal that plans are underway to launch an online store and open her own retail studio in Zagreb. A selection from this beautiful bridal collection is available for purchase at the Ritual hair salon (Ante Starčevića 4, Slavonski Brod), while the full range of models can be ordered via Facebook and Instagram.

In the “I Said Yes” wedding planner, you’ll find a list for noting down salons for wedding hairstyle trials, along with various useful tips for planning your wedding!

Along with the planner, you receive a gift box personalized with the couple’s names in gold; it can serve as a keepsake box—a treasure trove where you can store a copy of the invitation, thank-you notes, boutonnieres, Polaroid photos, and other little mementos that will forever remind you of your big day! P.S. This wedding planner and its personalized gift box make an ideal engagement gift!